A healthy lifestyle is takzdorovo!
The Internet portal about a healthy lifestyle has started working
Pharmaceutical Bulletin"We expect that this portal will be the first step on the way to a healthy lifestyle for many users," Minister Tatyana Golikova commented on the opening of the portal.
– When we started developing the portal, we understood that the issue of maintaining a healthy lifestyle – giving up bad habits, proper nutrition – is extremely acute for our population. Therefore, while working on the site, we tried to make every future visitor an active participant in preserving his own health, to form a responsible attitude towards his health."
The main task of the Internet portal http://www.takzdorovo.ru /, opened within the framework of the Healthy Lifestyle Program launched in 2009, is to provide reliable and objective information, carefully verified by leading Russian healthcare experts.
The portal is constantly updated with relevant materials prepared in cooperation with leading experts of Russian healthcare: employees of specialized institutions of the Ministry of Health and Social Development of Russia, as well as subordinate institutions of the FMBA of Russia, the Russian Academy of Medical Sciences. This allows us to present a balanced point of view of Russian specialists. In addition to articles on the subject, the range of materials of the resource includes video interviews with experts, reviews of leading publications about a healthy lifestyle, and a constantly expanding database of video exercises and recipes.
Interactive services have been developed especially for the portal, which help a person to evaluate their lifestyle and monitor their progress:
• Determination of nutrient and energy requirements.
• Calculation of optimal body weight.
• Calculation of energy consumption during the day based on the user's personal data.
• Planning the menu for the week and food purchases for the family.
• Preparation of an individual training plan.
• Keeping a diary of nutrition and physical activity.
• Analysis of the nutritional value of homemade food.
In addition, a social service is presented on the portal. It allows site visitors to search for like-minded people who set themselves the same goals in the field of a healthy lifestyle.
The project creation process was launched on September 1, 2009. During the development of the portal, it was stipulated that the site would have an independent editorial board of six people. It consists of journalists with experience in leading online publications, employees with medical education. At the same time, they will support and develop the project throughout 2010. A comprehensive advertising campaign will provide a wide coverage of the target audience, which includes a whole range of tools: banner advertising, contextual advertising, promotion in search engines, news exchange networks, non-commercial promotion and "hidden" promotion in social media.
In the future, it is planned to integrate the portal with all Health Centers opening in Russia, after which each of the Centers will receive autonomous access to its block on the portal, which will allow visitors to directly make an appointment with specialists, and representatives of the Centers to communicate with visitors, publish Center news and other information.
For reference.
According to the World Health Organization, the leading risk factors for mortality and morbidity in the Russian Federation are high blood pressure, high cholesterol, smoking and alcohol. In addition, the following correlation of mortality with the main risk factors (contribution to total mortality) was revealed: tobacco – 17.1%, unbalanced diet (lack of fruits and vegetables) – 12.9%, overweight – 12.5%, alcohol – 11.9%.