Personalized medicine: from bombing to sniper shooting
Haute couture medicine
Galina Kostina, "Expert" No. 9-2009
Perhaps each of us had to face a situation when pills did not help. Even if they were not falsifications. Doctors know that patients may be immune to certain medications. The World Health Organization cites the following facts: from 30 to 80% of cancer patients do not respond to traditional therapy, from 40 to 75% of patients with bronchial asthma, 30-60% with migraine, 70-75% with diabetes mellitus. The list is large. The main reason for this pharmacotherapeutic problem is that many drugs are aimed at the symptoms, not the cause, pharmacists target the disease, not the patient, whose features are due to his unique genome. Modern scientific knowledge of molecular biology has allowed in recent years to develop a new direction, which is called targeted or targeted therapy. Research by pharmaceutical companies is aimed at finding a target, if not the only one, then one of the key ones in a particular disease. And the diagnostic methods being created allow us to find out whether the disease of a particular patient will respond to treatment. Actually, the goal of personalized medicine is to find the right medicine for a particular person based on new diagnostic methods, as well as optimize the treatment regimen, literally watching the disease disappear. Personalized medicine is among the leading trends in the global pharmaceutical industry: some companies specialize in the creation of innovative drugs and develop precisely targeted drugs, others – the latest diagnostic systems. The Roche Group of companies, where both diagnostic and pharmaceutical directions have been historically developed, is one of those who sets this trend.
From bombing to sniper shootingThe evolution of therapy, which led to a personalized approach, is very well traced on the example of oncology.
Doctors are already calling the first antitumor therapy carpet bombing, because the drugs against cancer cells were worn down and healthy. Scientists have tried to modify such drugs in order to
The history of the creation of the Roche drug herceptin based on monoclonal antibodies has already become a classic example demonstrating how the advances of molecular biology allow individualizing therapy. This medicine is created for the treatment of one of the most common oncological diseases – breast cancer (breast cancer). Before him, doctors noted that about a third of patients affected by this disease either responded very poorly to traditional therapy, or did not respond at all. The disease proceeded rapidly and aggressively, characterized by early metastasis. It was clear to the doctors that they were dealing
Herceptin does not treat any breast cancer, but only a certain, but very vicious subtype. Now, with the help of special tests, you can identify this subtype and fight it quite successfully. Based on the action of herceptin and tests that detect breast cancer
When it became known that the
Roche associates great hopes on the way to personalized medicine with the use of a completely new class of targeted drugs based on small RNAs. They will be able to stop the development of the disease at earlier stages than do, for example, the same monoclonal antibodies and small molecules, they can be selected taking into account the genetic characteristics of patients.
Ten years ago, the phenomenon of
"We want to get away from practice when the patient starts taking more and more new drugs. A week passes, another, he takes up a new drug, which also does not help," says Lee Babbiss, president and head of the global
Now Roche is trying to approach the problem comprehensively, creating both drugs and test systems. Thus, the
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The evolution of the creation of diagnostic tests and drugs of a new class for targeted therapy has brought the company to a new scheme of innovation.
Strategic cabinetsAt a press conference dedicated to the results of 2008, Severin Schwan, Chief Executive Officer of the Roche group of companies, made journalists smile with the unfinished phrase "We will not expand ...".
"Despite the fact that the company was doing well, we felt that we were stuck in the traditional approach to the creation of drugs, and felt the need for change," says Lee Babbis. "The mass of structures made it increasingly difficult for researchers, developers, and managers to communicate freely and seemed to corrode the spirit of creativity." In each of the five areas, the management created teams of four people, their main task was to organize the process, starting with the selection of the goal and ending with the justification of the concept: one was responsible for R&D, the second for applied research at early stages, the third for clinical trials at late stages, the fourth for strategic placement on the market. These "four" were called strategic cabinets. They receive the support of the entire group of companies, as well as the help of numerous partners – scientific and pharmaceutical companies with which Roche has long-term ties. "Previously, everything went along a well–worn track for decades, the participants of one stage of research did not interfere in the affairs of the participants of the other," continues Lee Babbiss. – This traditional scheme of creating medicines has become cumbersome and inert." Now, thanks to the new in vitro and in vivo research technologies acquired and created within the company, the tests are conducted not sequentially, as before, but in parallel. This gives confidence in its effectiveness already at the earliest stages of the creation of a new drug, allows you to invest more in the most successful projects and accelerate the process of bringing a promising drug to the market.
"The new strategy is aimed at the widest access to innovations," says Lee Babbiss, "And it doesn't matter where we get them – in our company, in the companies being acquired, or from partners, which, based on this task, we have a great many. We are looking for the best that is around us, and we try to support this best." For example, three years ago, Roche opened one of its research centers in China, about which Lee Babbiss says: "We take great care of the people who work there, trying to preserve their views, their culture, their open-mindedness. We support them financially, allowing them to try out many scientific concepts. This center, in particular, is working on a promising direction for the use of therapeutic RNAs."
For Roche, it is important that new scientific knowledge be transferred to the practical plane as soon as possible. New approaches, according to Severin Schwan, give the company an advantage, especially in the current crisis time: "We expect that in the huge market of medicines created by us – very accurate and therefore effective and the safest – will be most in demand."
Portal "Eternal youth" www.vechnayamolodost.ru10.03.2009