03 July 2015

All sisters…

The Ministry of Health will spend 4.3 million rubles to update the website about a healthy lifestyle

Copper news 

The Ministry of Health has announced a competition to update the website about a healthy lifestyle takzdorovo.ru . Information about the competition is posted on the public procurement portal. 

Submission of applications began on July 1 and will end on July 21. The contract value is 4.3 million rubles.

The winner of the contest will be engaged in technical support of the site, as well as editorial policy. It includes the publication of materials on the topic of cardiovascular diseases, healthy eating, physical activity, and the fight against bad habits.

"When providing editorial support, coverage of topics related to pharmacology, pharmaceuticals and directly to medicine should be completely avoided," the Ministry of Health documents posted on the public procurement website say.

The organization that won the contest will fill the site with materials – at least 10 news, at least 5 articles and at least 4 author columns per week.

Website takzdorovo.ru it was established in 2009. Initially, it was promoted by the company "Ashmanov and Partners", which handed over to the Ministry of Health a website with an attendance of 25 thousand users per day. After the transfer of the site to the customer, its attendance dropped sharply, the media reported. The cost of the first development contract takzdorovo.ru it amounted to almost 40 million rubles. 

Earlier it was reported that the Ministry of Health will spend 15.6 million rubles to develop its own website.

At the end of May, the results of the competition for the production of materials for the formation of a positive image of the Ministry of Health on television were announced. The contract was awarded to Media First International LLC (Media First, part of the TWIGA group), its cost was 54.97 million rubles.

(This is probably not enough: type in the search box on the site compromat.ru "veronika skvortsova". A lawsuit for libel against him for some reason has not been filed... - VM.)

Portal "Eternal youth" http://vechnayamolodost.ru
03.07.2015
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