Advertising of medicines: from changing the places of the components...

American pharmaceutical manufacturers are changing the rules of direct advertisingIlya Dugin, Farmvestnik

American pharmaceutical companies have voluntarily adopted new rules for direct advertising of their products, according to which only drugs that have received regulatory approval will be advertised, the World Advertising Research Center (WARC) reports.

In addition, if an actor plays the role of a doctor in an advertisement, this should be indicated. Further, according to the new rules adopted by the Association of Pharmaceutical Researchers and Manufacturers of the USA (PhRMA), celebrities can advertise a particular drug only if it is actually used, and in print advertising it is necessary to indicate the FDA's phone number so that consumers can report side effects. According to PhRMA Executive Director Billy Tauzin, these actions are aimed at making advertising more informative, and not purely promotional.

However, the deputy director of the public organization Public Citizen Peter Lurie considers them insignificant. Specialists of the Institute of Medicine, which is part of the National Academy of Sciences of the USA, suggested that manufacturers could start advertising medicines only 2 years after their approval. PhRMA did not agree with the proposal, arguing that patients would be deprived of valuable information.

Portal "Eternal youth" http://www.vechnayamolodost.ru/15.12.2008